Who we are

I listen first. Then we fix it.

Connect360 is an independent business process and digital advisory based in the UAE, working internationally. You talk to the person who does the work — from the first call to the last decision.

Minakshi Shrimalve, founder of Connect360 Advisory
The founder
Minakshi Shrimalve

Twenty years building digital products and fixing the workflows behind them — inside Amazon, Emirates, OSN, LexisNexis, Boots and QITT. Big organisations, with the same three problems every small one has: work that repeats, work that waits, and work nobody owns.

I don’t rush to a solution. I listen to what is actually slowing you down, recap it in plain words, and then give you a roadmap your team can act on — one we can build together if you want us to.

Connect360 exists to help businesses make better decisions about the work behind their growth, before they spend more on tools, pilots or transformation programmes. Right now that means service businesses and growing e-commerce teams.

Minakshi ShrimalveFounder & Principal Advisor · Product, AI & Digital Transformation Leader · Dubai
Minakshi brings 20 years of product and digital transformation experience to understanding business challenges and shaping practical next steps.
Where the method comes from

Enterprise method. Applied to a twelve-person team.

E-commerceAirlineMediaEntertainmentPublishingRetailDigitalM&A advisoryConstructionOil & gas
0building digital products people actually use
0the waste looks the same; the method travels
One advisorindependent and personally accountable
How I work

Practical advice before another tool purchase.

You don’t need a bigger technology stack to solve every operational problem. I start by understanding how work actually moves through your business — what gets repeated, where information is re-entered, which approvals create delays, where ownership goes unclear, which reports are assembled by hand, which tools overlap. Then, and only then, whether AI or automation earns its place.

Estimates show their assumptions. Results depend on the changes implemented. Clear assumptions, practical recommendations and a defined next step.

What people say

In their words.

From idea
to launch.
Launch plan
Prospago · GTM & pricing
Discovery → launch

“Minakshi was with us from the first market study to the full launch — pricing, design, go-to-market, beta demos — and stayed hands-on until Prospago was live.”

Srelathatha Sreekantan
Founder · Ascend 360 (Prospago) · Malaysia
Their pain point,
not their wish list.
Workflow map
Client onboarding · as-is
Product leadership · launch support

“As Managing Director of Product, Minakshi owns the roadmap for all of QITT’s products. She understands our customers’ pain points and solves from their perspective — not from what they asked for. NIZARA launched leaner and clearer because of it.”

Mohammed Saleem
CEO · QITT Solutions · UAE
Discovery first.
Screens second.
User journeys
Problem · user · decisions
Discovery and scope · with design

“Before I drew a screen, Minakshi had done the discovery: what problem we were solving, and for whom. Every design choice was tested against the user, not opinion. She protects the scope instead of expanding it.”

Nasir Mahmood
Product Designer
Bespoke work
became a product.
Product sheet
Name · scope · price
Services → product

“She helped us see which parts repeated across clients, then shaped that into a product with a name, a scope and a price — one a client would pay for without us in the room.”

Founder
AI automation workflows business · UAE
One service
to lead with.
Offer sheet
Lead service · sequence
Advisory · offer clarity

“We could do almost anything for a client — which was the problem. Minakshi helped us pick the one service we lead with, write it so a non-technical buyer gets it, and put everything else behind it.”

Managing Director
IT solutions company · Europe

You’ve read enough. Your turn.

One line about the workflow that frustrates you most is all I need to start.

One line is enough. Next: your email, then Minakshi will contact you to arrange a time. Free · 30 minutes.

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